Technological watch

New campaign to clear up citizen confusion on plastics

  • WRAP, which leads The UK Plastics Pact, launches new citizen awareness campaign on plastics packaging             
  • ‘Clear on Plastics’ will share the latest insights on complex subjects such as plastic alternatives and bioplastics
A new campaign to share the latest evidence and insights on plastics packaging with citizens has been launched today by sustainability not-for-profit WRAP.

Clear on Plastics has been designed to give citizens clear information about the complex world of plastics and the environment, helping them to make their own informed choices. For example, it will explain the role of plastic packaging in protecting the products we buy, and demonstrating the balance between the benefits and drawbacks of alternatives. It will also give tips and advice on how citizens can reduce their use of plastic at home.

Peter Maddox, Director of WRAP UK, said: “When we set up The UK Plastics Pact we committed to uniting an entire supply chain with a common goal to keeping plastics in the economy and out of the environment. We also committed to engaging with citizens, who are concerned about the environment and want to understand how they can play their part. But we know that navigating the issues around this complex material can be tricky.

“We’ve listened to the most common areas for confusion and have designed Clear on Plastics to address those, so that citizens are empowered to make their own informed decisions when it comes to plastics.”

Clear on Plastics will be a social media led campaign amplified by influencer content and the support of UK Plastics Pact members and supporters, and other partners such as local authorities.

More information can be found on the campaign website at, as well as @ClearonPlastics on Twitter and Instagram.

Campaign resources including social media graphics are free to download and use from the WRAP Resource Library at:

Publication date: 02/03/2020



This project has received funding from the Bio Based Industries Joint Undertaking under the European Union’s Horizon 2020 research and innovation programme under grant agreement No 837761.