Technological watch

Joint venture for reusable cups set up in Belgium

Joint venture for reusable cups set up in BelgiumFrom left: Stijn De Meulemeester (Cup Concept Belgium), Gwendoline Hoornaert (Biopack Belgium) and Gerhard Bertsch (Cup Concept Germany) (Photo: Cup Concept)Cup Concept Mehrwegsysteme (Sexau / Germany; has set up a joint venture with Biopack (Gistel / Belgium; The Belgian packaging dealer holds a 74% stake in the new JV. With German branches in Munich, Frankfurt, Cologne, Potsdam, Hannover and in Vienna / Austria, Cup Concept organises the storage and transport logistics as well as the washing service for reusable cups employed at major sporting events and concerts. The polycarbonate or polypropylene cups are produced by parent company Fries (Sulz / Austria;
Cup Concept currently generates sales of EUR 13m. A company spokesperson reported that the sales volume for Cup Concept Belgium is â??in the seven-digit range.â? In addition to Belgium, other expansion markets include Ireland, the Netherlands and Portugal.06.02.2020 [244410-0]

Publication date: 06/02/2020



This project has received funding from the Bio Based Industries Joint Undertaking under the European Union’s Horizon 2020 research and innovation programme under grant agreement No 837761.